When it comes to perfect product photography, it isn’t an easy job. Professional product photography is much more than pointing a camera at an object and snapping away. In fact, there’s a lot to consider.
Here are some top tips for ensuring your product photography achieves professional results:
Try To Tell A Story
Though the aim of product photography is to showcase a product, it needs to be done in a way that’s much more than just a simple photograph. By telling a story a photographer can create a connection between the product and the audience, making it much more likely to peak their interest. Every little element that makes up a photograph works to create the story, whether that be the lighting, the tone or the composition. So, be sure to pick the best elements for the product you are photographing.
Use The Best Light For The Job
Some photographers prefer natural light and others prefer artificial light. When it comes to product photography it shouldn’t be a case of what you personally prefer, it needs to be based on what works best for the specific job. Try out both options and decide what works and what doesn’t.
Don’t Overuse Edits and Effects
Though every photograph will be edited in some way if it is going to be used for professional purposes, that doesn’t mean you need to go over the top. Some products will require heavy editing and some campaigns will call for fun effects, but many don’t. Sometimes less is more and simplistic photographs work better than those that are heavily edited.
Check An Image In Different States
Some product photographs will be used in print and others will be used online. What works in print doesn’t always work online and vice versa, so consider where the image is going to be displayed. After all, there’s no point editing an image for online use only if there is a chance it will be used as a printed version also.
Product photography needs to showcase a product in the best way possible, not just visually but also emotionally; it must appeal to an audience and evoke an emotional feeling whether that be a feeling of want, love or need.