Photo editing is the process of altering an image, including retouching, enhancing, and even making…
As the real estate business is booming, so is the competition on the market. Clients are looking for the “it” feature of the properties sold online, and images highly affect their decisions.
Sure, sales talk is an important factor in any real estate business. But having poor collateral can still cause a lost lead. Thus, it’s important to produce high-quality property images, showcasing every unique feature of your house or commercial building.
How can you make real estate photos attractive and sellable online? Here’s a step-by-step guide to help you get started.
Step 1: Look for errors and photo noises.
This may be an unpopular opinion in the post-production process, but it will serve as the backbone of your real estate photo editing. Before going thoroughly with retouching, we suggest checking for errors and photo noises first.
Are the image’s colors balanced? Are there any objects that need to be removed? Or perhaps the sky needs replacement, and the lawn can be greener. All the minor and major processes must be listed and thought of carefully, or you’ll end over-retouching the property.
Step 2: Begin with the basic adjustments.
Suppose you already have a list of the post-production methods that you’ll be doing. You can now start on the basic adjustments. These include adjusting the brightness, contrast, saturation, vibrance, and white balance.
It’s not really necessary that you adjust all these properties — it depends on your lighting quality and if you want to set a specific mood for a certain property. If you want to include all adjustments mentioned, make sure that you achieve a balance among them, and don’t forget to enhance the image sharpness.
Step 3: Perform color correction.
Now that you’re done with the basic adjustments, you can move immediately to color correction. This might sound like a simple process, but it’s vital to your real estate photos’ overall presentation.
The ultimate goal of color correction is to achieve a realistic and more natural look. Hence, when you perform this technique, make sure that you don’t overdo it. It’s not also advisable to make your image look pale. Just look at real colors around you, and think that’s how vibrant your property images should be.
Step 4: Correct the lighting and atmosphere.
This is where you can set the mood for your property images. Every photographer knows that shooting indoors is quite challenging; luckily, there’s post-editing.
While you have the chance to correct the lighting and atmosphere in your images, look for certain noises like unwanted shadows, dark corridors, dim lights, and bluish tint. The factors that may cause these photo noises are bad weather, tinted windows, and fluorescent bulbs. Remember, property images are ideally bright and vivid, so avoid dark corridors and dim lights.
Step 5: Add or remove objects.
This technique is quite crucial for a real estate business. The photo editor must have a skilled eye in adding or removing objects in a property image. While this mostly comes from clients’ requests, both parties must understand that the output mustn’t look unrealistic or too promising.
Some of the details you can remove are wires, wall stains, parked cars, or people around the property. You may also remove unnecessary statues that block the building’s view. On the other hand, if you find the set-up too empty, you may add flower vases, television, wall frames, and even couches. Just make sure that every object you add is for “display purposes only.”
Step 6: Edit the background.
Yes, backgrounds can always be edited. For most real estate business owners, they’d prefer the background to be a mix of blue, green, and brown shades. That means a scenic and more natural view.
Unlike product photos, white and black backgrounds don’t work well on real estate images. Remember, your pictures are supposed to be lively and vibrant — how can you achieve this when your backdrop is too dull? Use Photoshop’s clipping path tool to edit backgrounds and achieve that picturesque view.
Step 7: Apply the sky replacement technique.
If you want to achieve a perfect outdoor view, you may apply the sky replacement technique. There are instances when you have an urgent shoot, and the weather isn’t so pleasing. Also, you don’t always get the perfect sunset.
With just a few clicks on Lightroom, you can turn gloomy skies into a sunny day. Sunrise and evening skies are also available on the software. And our favorite part is you can choose what type of sunset you want to apply: pink skies, crimson, or orange sunset.
Step 8: Straighten the lines.
This process is called a perspective correction. It focuses on your photo’s vertical and horizontal lines. When your property image looks bent or distorted, it means the perspective is wrongly shot.
Luckily, you can easily align and straighten the distorted lines in Photoshop. One way to do it is to use the Free Transform tool. Just select the entire image and drag the corners that need an alignment. Another option is to click the Perspective Warp tool and manipulate the control points to align your subject with the frame. Choose the most convenient method for you and make your images more natural, compact, and cohesive.
Step 9: Crop and resize your image.
Now that you’ve added all the necessary edits for your product images, you need to focus on the most important details. You can do this by cropping your photos. Just make sure not to remove any essential parts and keep the composition accurate.
On the other hand, resizing your images can improve their loading capacity online. Large files aren’t friendly on webpages; hence, optimizing your property images can bring you more traffic and audience engagement. Moreover, establishing a uniform size for your real estate photos will make your website more attractive and enticing.
Step 10: Polish your images and use HDR.
Finally, you’ve come to the last step of the real estate post-processing. It’s time to polish your images — check whether there are still noises left and if you’ve missed editing minor and major details.
Put up the final and magic touch by using HDR on your real estate photos. HDR is the perfect technique if you want to increase luminosity. You can achieve this by merging different shots and adjusting the highlights and shadows.
The perfect recipe for any editing process is a practiced eye, advanced software, and dedication. You may follow all the steps enumerated in this article or skip a few ones — depending on your output. Just remember the golden rule for real estate photos: it should be vibrant, lively, realistic, and sellable to potential clients.