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The Jewelry E-commerce industry is continuously evolving and coming up with new trends and technology that change the way of selling Jewelry online. Because of online jewelry’s high demand, retailers also switch to online platforms to grow their business. Nowadays, it’s not possible for those traditional businesses that didn’t adopt these new trends and technology to better their business. If you’re also struggling with the high competition in the Jewelry business, then it’s time to adopt these new trends and technology and stand out your jewelry e-commerce brand. In this article, we’ve listed the top 10 Trends of Jewelry E-commerce to adapt immediately and make your brand stand out.
Here’s the list of Top 10 Trends of Jewelry E-commerce:
- Augmented Reality (AR) to Increase Sales
- Social Commerce Platforms
- 360° Jewelry Videos
- Online Events
- Personalized Marketing
- Enhance Mobile Commerce
- Virtual Jewelry Consultations
- Fast delivery systems
- Online order, pick-up in store
- Live streaming commerce
1. Augmented Reality (AR) to Increase Sales
Augmented Reality (AR) makes a huge difference in the online shopping experience. In Jewelry e-commerce, now customers can see the products in 3D, and they can digitally wear the jewelry just like using Snapchat filters. This type of shopping experience can increase the chances of getting sales and help customers to make buying decisions faster.
2. Social Commerce Platforms
As we all know, Instagram comes with a great feature of shoppable posts where you can post any product photo and attach a link to buy the product. This is one of the best ways to increase traffic and sales in the Jewelry business.
3. 360° Jewelry Videos
In this digital world, everything is changed, and customers experience a completely new shopping experience. Now you can go to any Jewelry Ecommerce store and see Jewelry at 360° with all angles and minor details. It helps customers to see the jewelry and make buying decisions faster.
4. Online Events
After the Pandemic, everything is going online and similar to events. Now online events are taking place and allow visitors to watch live events globally. Most jewelry brands are doing online Jewelry events, and it helps to launch their new fashion designs and grow their brand.
5. Personalized Marketing
Companies are gaining more insights into their potential customers and improving their marketing strategies to target specific customers and encourage them to make buying decisions faster. Companies will identify your interest, and based on your interest and need, and they’ll show you relevant Jewelry products and increase their sales.
6. Enhance Mobile Commerce
Billions of people are using mobile, and that’s why the demand for mobile commerce is booming. Now, most people want to do online Shopping on their mobile. That’s why companies focus on giving a Better shopping experience on mobile so that customers can easily tap and pay for Products.
7. Virtual Jewelry Consultations
Virtual jewelry consultations are very helpful for those who want to buy Jewelry for engagement, marriage, or other important events; then, you can ask fashion experts online to find the best matching Jewelry for your occasion.
8. Fast delivery systems
In today’s world, time is precious, and that’s why companies keep improving their delivery speed and try to deliver the product as fast as possible and satisfy their customers.
9. Online order, pick-up in store
To enhance the customer’s shopping experience, you can order online at a nearby online store and pick-up store. It helps customers to save time & a faster shopping experience.
10. Live streaming commerce
Live streaming commerce is one of the revolutionary ideas to grow the Jewelry business. It’s a new trend where any influencer promotes any brand’s products in live streaming and sells their products.
The Jewelry E-commerce industry continuously evolves and comes with new technologies and Trends, and businesses need to adopt these changes to stand out for their brand. Let us know your opinion about future trends? Contact us today!