Digital Marketing for Real Estate Agents

93% of home buyers are looking for their dream home online and making their buying decisions. So it clearly shows that the real estate industry is transforming towards digital technology, and customers prefer to find properties online. For real estate agents, it’s time to shift their business to online and attract potential buyers to sell more properties. But in this high competition, it’s not easy for any real estate business to stand out as a unique brand because so many real estate agents are already building a strong presence online and growing their business. To stand out from your brand, you need to come up with some unique digital marketing strategies that build brand awareness, generate leads, and sell more properties. If you’re also struggling with high competition and don’t know about digital marketing strategies to grow your real estate business, then this guide will help you. 

In this guide, we’ve covered everything about real estate digital marketing, its importance, and some unique digital marketing strategies to catch customers’ attention, sell more properties and grow your real estate business. 

Importance of Real Estate Digital Marketing

In the real estate industry, digital marketing is booming rapidly, and millions of people are looking for their dream homes online. So as a real estate agent, if your potential customers are looking for properties online, then why are you waiting for your customers physically? It’s time to take your business online and build a strong social presence where you’ll have unlimited potential to grow your real estate business and as many quality leads as you can generate for your business. Many real estate agents build their presence on social media and make huge profits by selling properties and growing their businesses. 

Real Estate Digital Marketing is far better than traditional marketing because you can run attractive ads on social media platforms and specifically target potential customers looking for properties. Also, it helps you promote beautiful Property listings that catch buyers’ attention and increase sales. 

With digital marketing, you can promote your brand, generate quality leads and grow your business faster.

Why Do Real Estate Agents Need Digital Marketing?

If you’re a real estate agent, you’ve noticed the power of the internet, and nowadays, millions of buyers prefer to find properties online by reviewing photos/videos. So there’s a huge potential for real estate agents to build an online presence and grow their real estate business. There are numerous reasons behind using digital marketing in real ESS business, and we’ve picked some major facts that help you to make decisions to use digital marketing in the real estate business:

• 3× times more quality leads are generated through content marketing than traditional marketing.

• Blogs generate high-traffic, quality leads, and increased sales.

• Digital marketing helps to get a 6x higher conversion rate.

In simple words, digital marketing helps real estate agents to grow their business with unlimited potential and as many potential customers to reach and sell more properties. Also, you can stand out as a unique brand and grow your real estate business.

Top 10 Digital Marketing Strategies to Increase Sales in Real Estate

Here are some most effective digital marketing strategies to stand out from your brand and grow your real estate business.

•  Build an Impressive Real Estate Website
• Video Marketing
• Start a Real Estate Blog
• Pay-per-click Advertisements
•  Email Marketing
•  Virtual Host Tours
• Social Media Marketing
• Use High-Quality Property Photos
• Get on Zillow
• Generate Quality leads via Landing Pages

1. Build an Impressive Real Estate Website

Nowadays, millions of people are looking for properties online. If you want to grow your real estate business, you need to build an online presence by creating an attractive real estate website to catch buyers’ attention and show them beautiful properties listed on your website that generate quality leads and sell more properties. 

Creating an attractive real estate website can showcase beautiful property listings with high-quality photos/videos that catch buyers’ attention and encourage them to visit the property or make buying decisions. A real estate website is like a strong portfolio that you can showcase to your potential customers and display them amazing real estate properties and end up with buying decisions.  

Also, if you’ve built an attractive website, you can generate quality leads for your business. But in this high competition, so many real estate agents are already making their websites, and if you want to stand out from your brand, then you need to do something unique on your website that catches buyers’ attention towards your brand. You need to build a real estate website that promotes your brand, generates quality leads, builds trust, and sells more properties. For this, you need to add some unique elements like customer support, newsletter subscription, amazing real estate deals, high-quality photos, and 360° videos to help customers find their dream home and increase sales. 

There are some other must-have elements in real estate websites, including:

• Add a search bar tool that helps buyers to find their ideal property.

• Add a property listing option that highlights beautiful Property deals.

• Add client testimonials/reviews.

• Make a user-friendly and fast-loading website.

• Only showcase high-quality photos/videos on your website.

• Add Call-to-action (CTAs) like live chat support, schedule a call, etc.

These elements are a must-have in real estate websites to increase sales.

2. Video Marketing

In 2022, video marketing will be the biggest trend in the real estate industry. Many real estate agents use videos to promote their deals and increase sales, and 85% of buyers make their property buying decisions based on the video. So any real estate agent needs to understand the trend and focus on video marketing to attract potential customers and sell more properties. If you’ve built an attractive real estate website, you can add these high-quality real-estate videos in the Property listing section and increase your chances of getting sales.

Videos can help buyers see the entire property virtually and make their buying decisions. So you need to hire a professional who can do beautiful real estate video shoots to help buyers find their dream homes and sell more properties. Video Marketing helps real estate agents to make huge profits and sell properties faster. To stand out in your real estate business, you need to use a video marketing strategy and grow your real estate business.

Once you’ve created beautiful Property videos, you can run ads on social media platforms and general quality leads and sell more properties.

3. Start a Real Estate Blog

Once you’ve built an attractive real estate website, it’s time to bring some traffic to your website to generate quality leads and sell more properties. The best way to bring traffic to your website is by starting a real estate blog. You need to find some real estate-related Trending keywords and write useful content that gets ranking on Google, and you’ll start getting traffic to your website. If you want to rank your content in the #1 position of Google, then you need to write SEO-optimized content and focus on rankable keywords to get qualitative traffic that generates leads and increases sales. Real estate blogging requires time & effort to get a better ranking. You need to do in-depth research and find rankable keywords like “best flat under 40 lakhs in Mumbai” this type of keyword you need to find out and write useful content to get ranking, and you’ll get potential customer traffic that increases sales. 

Whether you can write a blog yourself or hire a professional content writer who can write SEO-optimized content for your website and bring quality traffic to your website, once you start getting huge traffic on your website, then you can display amazing real estate deals and encourage them to visit the property or make buying decisions faster. Many real estate agents are growing their business and increasing sales by using website traffic, and the best part is that you don’t need to invest money because it’s the complete organic traffic you’ll get. 

4. Pay-per-click Advertisements

PPC (Pay per click) advertisement is one of the most popular and profitable marketing strategies for real estate businesses to generate quality leads and sell more properties. In PPC advertisements, you only need to pay when a potential buyer clicks on your advertisement until you can showcase your advertisement to as many potential customers as you want without spending money. Whenever a customer clicks on your advertising, you need to pay for the quality leads, which is completely dependent on your process to convert it and increase sales. PPC advertisements can save lots of money and help to do brand awareness. 

The benefits of using PPC advertisements are reaching out to as many potential customers as you want and paying only for serious buyers looking for properties. It increases the chances of selling more properties and growing your real estate business. 

PPC advertisements mainly generate qualified leads for your real estate business and sell more properties.

5. Email Marketing

Email marketing can be a powerful weapon for real estate agents to increase sales. If you’re serious about growing your real estate business and want to sell more properties, then use email marketing in your business. Email marketing is a way to keep engaging your potential customers by sending them helpful content, the best real estate deals, and building trust for your brand, and later end up with more sales. 

Once you’ve generated qualitative leads from your website, you need to nurture leads, engage with them, and keep promoting your real estate deals to encourage customers to visit the property and make buying decisions faster. 

With email marketing, you can’t expect a sale in one email; it’s a complete process of generating leads, nurturing leads, building trust, and increasing sales. You need to provide valuable content to your customers and promote the best deals to increase the chances of getting sales. 

But make sure that you’re sending the right email at the right time to the right customers to increase sales. To run profitable email marketing campaigns, you can use many popular tools like ActiveCampaign, Sendinblue, MailChimp, etc., and pick the best one to promote your best deals and sell more properties. 

6. Virtual Host Tours

In the real estate industry, virtual tours take a new place that helps buyers visit the property without physically visiting the location and make their buying decisions. Many real estate agents are hosting virtual tours, inviting potential customers to join the tour, and letting them watch beautiful properties in 3D view. Virtual tours are one of the easiest and most effective ways to show the beauty of real estate properties and satisfy customers by giving them complete details in a 3D view. 

Videos will always be an effective way to promote real estate properties but hosting virtual tours are taking this real estate business level up and attracting more potential buyers to find their dream home and sell more properties. 

If you’re a real estate agent and want to sell more properties, then you should host a virtual tour, and we’ve given some valuable tips that will help you do a successful virtual tour and sell more properties. 

• Make sure that your virtual tour will be supported on all devices.

• Try to make the property videos more professional, beautiful, and interactive.

• Showcase actual footage of the property to build trust.

• Make user-friendly and 3D videos.

• Also, share some valuable tips and talk about unique points of the property to create interest and sell the property faster.

These are essential tips that help you do a successful virtual tour and increase sales.

7. Social Media Marketing

If you want to know the real secret of the real estate business, then it’s social media marketing. Social media marketing is one of the most popular marketing strategies that every real estate agent must use to grow their business and sell more properties. As a real estate agent, your potential buyers use social media platforms like Facebook, Instagram, YouTube, and LinkedIn. Then it’s your responsibility to get in front of them and promote your best real estate deals to catch customers’ attention and increase sales. With social media marketing, you can promote your brand, attract potential customers and encourage them to visit the property or make buying decisions.

Once you’ve figured out your potential customers and their active platform, you need to start posting valuable content on these social media platforms and attract potential buyers by giving them useful tips and information about real estate properties. It helps you to generate quality leads for your business, and later, you can promote your best real estate deals and increase your chances of getting sales.

Social media has unlimited potential to grow your real estate business and reach as many people as you want to find your potential buyers and sell more properties. Creating consistent valuable content on social media platforms can build your brand, grow your business and sell properties faster. 

If you’ve understood the potential of social media platforms and want to do social media marketing, then we’ve some helpful content tips for your business:

• You can try to post new & beautiful home listings.

• Share your customers’ reviews/testimonials.

• Amazing case studies

• Some valuable tips for buying property.

• Promote yourself as a professional real estate agent

These are some must-have content ideas that you should share on your social media to build trust, generate quality leads and increase sales. 

8. Use High-Quality Property Photos

In the real estate industry, if you want to attract potential customers online, then the only way is by showing high-quality, attractive, and beautiful Property photos. 

On your real estate website, you need to publish only high-quality, attractive Property photos in property listings that catch buyers’ attention and let customers find their dream homes. 

When any buyer looks for properties online, the first thing that catches their attention is the quality of Property Photos because they make their buying decisions based on the property looking. 

For posting high-quality property photos on your website, you can hire a professional real estate photographer who can do this high-level photography and capture beautiful real estate photos that increase sales. 

Also, posting high-quality property photos help you to stand out as a unique brand because you’re showing only high-quality photos that build trust for your brand, and buyers prefer to buy property from you because of the quality. 

High-quality property photos are essential for your real estate business to generate quality leads and increase sales. 

9. Get on Zillow

Zillow is the most popular and trusted real estate agent listing platform, with 188+ million monthly traffic on its website. On this platform, real estate agents can make their profile and list themselves as real estate agents. Zillow will run unique and attractive advertising campaigns on social media platforms that bring traffic to its website. Potential buyers will find & pick the best real estate agents per their requirements. If your profile looks more attractive, suitable, and trusted, you’ll get qualified leads for your real estate business and sell properties faster. Many real estate agents are listing themselves on Zillow and making huge profits by selling properties. 

You need to build a professional Profile on Zillow with satisfied customer reviews/testimonials, beautiful Property photos/videos, and other elements that make your Zillow profile attractive and trustworthy. To generate quality leads and sell more properties, you should create a Zillow account to grow your real estate business.

10. Generate Quality leads via Landing Pages

In the real estate business, leads play a major role because, in the end, leads convert into sales. For real estate agents, leads are the most important thing that helps sell properties. But generating quality leads for real estate is not easy as it seems; you need to promote your brand, give them amazing offers and encourage them to take some action. If you’re a real estate agent struggling with fewer leads, landing pages can be a game-changer for your business. Landing Page is the most effective way to generate high-quality leads for your real estate business. Many real estate agents consistently get quality business leads and sell more properties. In the landing page, you need to create a page for a specific property in the most attractive manner that catches the buyer’s attention and encourages them to visit the property or make buying decisions. You need to create a landing page and include essential elements like high-quality property photos, 360° videos, call-to-action, schedule a meeting, etc., increasing the chances of getting sales.

Landing Page is mainly used to promote specific properties that create interest in the property, generate quality leads and provide strong reasons to make buying decisions. 

These top 10 digital marketing strategies help you grow your real estate business and sell more properties.

Benefits of Digital Marketing for the Real Estate Industry

Digital marketing has huge benefits in the real estate industry, and there’s unlimited potential to grow a real estate business with digital marketing. With digital marketing, you can generate quality leads and sell more properties. There are numerous benefits of using digital marketing in real estate, but we’ve handpicked some key factors to grow your real estate business:

Cost-effective

The biggest benefit of digital marketing in real estate is saving lots of money. Using PPC advertisements and email marketing campaigns, you can reach your potential customers, generate quality leads and sell more properties without spending so much money.  

Increase in exposure

As a real estate agent, you can expand your business and stand out your brand as unique by promoting yourself online to your potential customers.

Performance analysis

If you’re running advertisements and marketing campaigns, you’ll get the option to see its performance. Based on the performance, you can make the changes and marketing campaigns more effective. 

Build a Brand

To stand out from the competition, you need to promote your brand and get in front of your potential customers to generate quality leads and sell more properties.

Easy to Target Potential Customers 

With digital marketing, you’ll get the option to target only those looking for properties and can convert them into your customers. Social media platforms like Facebook, Instagram, and YouTube provide options to select your targeted audience and run paid ads to reach your potential customers, generate leads, and sell properties faster. 

How to Create a Real Estate Digital Marketing Plan?

After knowing the top 10 digital marketing strategies for the real estate business, it’s time to make a marketing plan that helps you to grow your real estate business and sell more properties. That’s why we’ve covered a step-by-step plan that you need to follow and grow your real estate business.

Step 1 – Create a Vision

In the first step, you need to clear the vision (as results) you want to get after implementing these strategies. It helps you understand the actions you need to take to achieve the goals. 

Step 2 – Find your Potential Customers

You need to be clear about your potential customers because you need only target potential customers looking for properties that can increase the chances of selling more homes. 

Step 3 – Make Marketing Strategies

You need to pick some unique marketing strategies from the list and start implementing them in your business. 

Step 4 – Determine your Unique Selling Point

If you want to stand out for your brand and sell more properties, you need to come up with a unique selling point that separates you from the competitors and strong reasons to build trust in your brand. 

Step 5 – Pick the best tools & marketing budget

Once you’ve picked marketing strategies and know your unique selling point, you need to pick the best tools for marketing purposes. 

Step 6 – Measure Performance and Adjust Accordingly

After running your marketing campaigns, you need to keep analyzing these campaigns and make changes according to the results and your budget. 

Follow this six steps process to generate quality leads and sell more properties. 

Conclusion

Digital marketing is now becoming an essential part of the real estate industry. If you’re a real estate agent, you need to use the potential of digital marketing and grow your real estate business. These top 10 digital marketing strategies help you promote your brand, generate leads, and sell more properties. We hope this article helps you know some unique marketing strategies to grow your real estate business. 

Real Estate Examples