In the Real Estate Industry, when most buyers prefer to find their dream home on…
What is Real estate Photography?
Real estate photography is a definition for a photograph of a building or interior that captures the appearance of the subject by using special lighting and real estate photography camera settings. Real estate photography is one of today’s most in-demand service in the market. Buyers are after well-photographed images like gardens, interior spaces, homes, and offices.
Preparation for Shooting
- Have a standard shot list for Each Property. While no two homes are identical, there are typical shots that you’ll always want.
- 2 wide angle shots of each bedroom, the kitchen, and the living room.
- 1 photo of the bathroom, unless it’s particularly beautiful or spacious.
- 1-3 photos of the backyard unless it has some unique features. And then 1-2 shots of the front of the home to show off the ‘curb appeal’.
- 1 shot each of features such as laundry room, garage, and pantry.
This will help make sure that even if there are distractions, you have a point of reference to make sure that you hit all your must-have shots.
2. Prepare your gear the night before. There’s nothing worse than being at a shoot and finding that something isn’t working. A dead battery is a dead shoot. You may be knowledgeable enough to keep going forward. But having a few items fail means that you need to work on your feet a little more. Take your charger, and if you have a secondary camera, take that too
How do you take Good Shots?
A photograph is the first impression a potential buyer has of your house, influencing their decision to view it or continue hunting through the list of potential properties. A will engage more potential buyers than showcase your home for best impact. Below are some tips on how to take a good shot:
Declutter any unnecessary things that might be taken in the shoot
If you want some decorative items, leave 1-3 items. In shooting interiors, closets aren’t photographed unless they’re especially spacious or customized.
Decide on the lighting
Turning lights on tends to make space feel warmer and more welcoming instantly. But it introduces varying light temperature. You will need to balance these when post-processing. Leaving lights off gives you an even light temperature. But it also often gives off a cold feeling in interior photos. Decide thoroughly on the lighting, for it will greatly affect the whole shoot.
Use flash and bounce to diffuse
When using a flash on your camera, be sure to bounce the light off walls so that it’s softened. Use the flash on manual mode; this gives you full control of its strength.
Shoot straight for less distortion
When shooting different angles, be sure to keep the camera straight. If you point the camera ever-so-slightly up or down, the vertical lines start to slant. It distorts in one direction or the other.
Correct varying light temperatures
It is always best to balance out these light temperatures as much as possible in Lightroom or Photoshop. That way the photo has a more polished and professional look. If using the Adjustment Brush, be sure to increase the brush size, feathering, and brush strength. This will allow for even softer blending.
Use a Wide Angle Lens
Wide angle lens is a must-have for shooting interiors. The focus is always spot on and tack sharp. A 24mm would be wide enough for shooting in large houses, allowing you to have good outputs in your shots.
TIPS: Real Estate Photo Shoot
- Open All Curtains and Blinds Even for Drone Shots
While these may be outdoor photos, opening the blinds makes the house look more inviting and bigger from the outside by allowing potential buyers to see the exterior and interior of the home in one picture.
- Use Exposure Bracketing When Shooting Exteriors
When shooting exteriors; always opt for Exposure Bracketing over one single image. Taking several images of the exact same shot at different exposures and combining them in post gives you the most range to work with.
- Add some variety
People love seeing a range of interior and exterior shots, so be sure to include a collection of both. Remember to showcase the story points and its best features.
What Does It Take To Be A Real Estate Photographer?
Prepare the right equipment for real estate photography – Two camera features which will indeed come in handy are the ability to bracket multiple exposures, and the ability to trigger a flash. A solid tripod and a wide-angle lens will do. Alternately, if you’re not interested in flash then the final tool will be a professional HDR workflow and software.
Learn and practice how to photograph real estate – Before shooting a paid job, you absolutely must practice, and be sure of exactly what your camera gear is capable of. Not only will it help you work efficiently when you are on the job already, but it will also help you ensure that you deliver highly professional results.
Understand what images to capture – Start with understanding the right images to capture. As a general rule, get one or two images of every interior room, and get 3-5 images of property exteriors, including the front yard and the backyard.
Mind your angles – Be careful not to angle your camera upward or downward too much, because vertical lines should usually appear as close to perfectly vertical as possible. This can be corrected in post-production, but only to a certain degree.
Understand the Dynamic Range of your camera – Even if you just bought a fancy new camera that everybody says has amazing shadow recovery, you still should perform a test. Shoot a dramatic sunset with property or other subject that is in complete shadow, start by saving your highlights, and see how many stops you have to brighten the exposure before you can see into those shadows.Property photography or becoming a real estate photographer can be an excellent option for those enjoys photographing interiors. The best thing is there’s always a need for real estate listings and shooting houses for sale in any part of the world.To be a professional photographer in this field, maintain consistency in your process and look. If you need a professional to edit and beautify your ‘DIY’ real estate photographs, we give the best in our service.