Excellent Packshot Photography and Commercial Editing Skip to content

Packshots Photo Editing

Packshot photography involves capturing images of products offered for sale, commonly used on modern e-commerce websites. This process includes adjusting the original packshot photo through actions like color correction, cropping, and adding or removing objects. Also known as lifestyle shots, edited packshots help products stand out on e-commerce platforms. Neglecting professional editing may adversely impact a company’s sales and marketing efforts.

Product Retouching ServicesProduct Retouching Services

What’s Important in Making an Effective Packshot Image?

Product packshot images are used to sell a product. They show the product in its natural setting and highlight features like size, color, and design.

The following factors should be considered when taking packshot images:

  • The background should be plain and neutral; it should not distract from the product.
  • The lighting should be even and well-balanced.

10 Tips For A Perfect Packshots Photo Editing Process

This post will help you to take your packaging photos from average to great in just 10 easy steps. Check out these tips for making your packshots stand out online.

  1. Make Sure Your Packaging Is Well-lit
  2. Use An Eye-catching Background
  3. Shoot Against A Flat Surface
  4. Don’t Forget About The Packaging Details
  5. Edit Out The Ugly Stuff
  6. Use Photoshop To Create Depth Of Field (DOF) Effect
  7. Add Some Color to your photo with Filters And Adjustments Tools
  8. Cut Out The Photo For A Cleaner Look And Feel
  9. Add Some Special Effects Like Blurs,
  10. Fix Vignetting
Product Photo Editing Sunglasses BeforeProduct Photo Editing Sunglasses After

How to Take Great Pictures of Your Product for Packshots?

Product photography is a significant element of any retail business. In fact, it can be the deciding factor between a sale and no sale at all. Don’t underestimate the power of a well-shot product to create an emotional connection with your customers.

When shooting products for stock photos, the photographer needs to take into consideration size, orientation, shape and texture of the product in question. It’s also important to understand how your customer will view your product in their home or office. You should strive to create images that are accurate representations of what your customer will see in person regardless of the size or scale.

The best way to take great product photos is by hiring professional photographers for this job. They know what angles work best and how lighting can be used to make an object look more appealing.